On Wednesday, November 25, 2020, from 8:30 am to 10:00 am, a breakfast has been hold on the theme “Cybersecurity, an asset for corporate communication and marketing?“.
The question is not whether a company will be attacked, but when and in what proportion. Corporate communication must therefore now integrate cybersecurity into its strategy, both to prepare itself in the event of a crisis and to enhance the value in terms of marketing and communication of the company’s actions in the “cyber” field.
Whether in BtoB or BtoC, the protection of personal data and information security have indeed become key elements of customer and partner confidence. As soon as an operational system has been set up, it is therefore a matter of communicating with the market and the various stakeholders (partners, the state sphere, regulators, consumer organizations, not forgetting the stock market, which is so volatile and sensitive to poor crisis communication, etc.).
What are the key messages? Which channels should be used? What feedback in the field? In short, how to make cybersecurity an asset in corporate communication and marketing?
Although this subject is rarely discussed publicly, it is nevertheless under study in many CAC 40 groups or groups of equivalent size around the world… for risks and sometimes viruses likely to have a systemic impact.
This breakfast was hosted by Cyrille Bellanger, L’Agence Éditoriale ©.